What we collect
In order to process your order we collect the following information:
Name and address.Contact information including telephone/mobile telephone number, email and address. Information about your purchases and credit/debit card payment details. Information about your current or future business needs.For information about our use of Google Analytics to track how you interact with our website, see the section at the bottom of this document.
What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
To contact you in accordance with your request for information or products. To process your order, your payment and deliver your order. We may periodically send promotional mail or email about new products or special offers, update our records, maintain your account and detect and prevent fraud. From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone or mail or email. We may use the information to customize our website according to your interests.
Sharing of Information
We endeavour to hold all personal information securely in accordance with our internal security procedures and English law. Unfortunately, no data transmission over the Internet or any other network can be guaranteed as 100% secure. As a result, while we strive to protect your personal information, we cannot ensure and do not warrant the security of any information you transmit to us, and this information is transmitted at your own risk.
Google Analytics and tracking
This website uses Google Analytics to help analyse how you use the site. The tool uses “cookies,” which are text files placed on your computer, to collect standard Internet log information and visitor behavior information in an anonymous form. The information generated by the cookie about your use of the website (including IP address) is transmitted to Google. This information is then used to evaluate visitors’ use of the website and to compile statistical reports on website activity for The Cafe Cake Company.
We will never (and will not allow any third party to) use the statistical analytics tool to track or to collect any personally Identifiable information (PII) of visitors to our site. Google will not associate your IP address with any other data held by Google. Neither we nor Google will link, or seek to link, an IP address with the identity of a computer user. We will not associate any data gathered from this site with any personally Identifiable Information from any source, unless you explicitly submit that information via a fill-in form on our website.
You may choose to accept or decline cookies. Most Web browsers automatically default to accept them, but you can usually modify your browser setting to decline cookies. If you reject cookies by changing your browser settings then be aware that this may disable some of the functionality on our website.